Digital Media Galaxy

Frequent readers of blogs always seek out the first post to see what the blog’s intent is. If it catches their fancy…well, the blogger might get lucky and get a subscriber.

Bloggers really sweat these first posts: What if it stinks? What if I don’t have real content to deliver regularly that would make people take the feed or come back?

Well, for this blog, that’s not going to be a problem. Because this blog is the place where we are going to talk about (and podcast on) what the move to file-based workflows means for the media and entertainment industry.

Let’s not pull any punches: this is the blog of Signiant, a software company that believes there are enormous challenges in the move to FBWs. We aren’t going to hide that fact. Nor are we going to shy away from discussing how our view of the digital media distribution management problem is solved by Signiant.

So, we have a point of view we think is compelling. And we want to engage the M&E community in that discussion.

But what we hope will really set this blog’s content apart from the crass commercialism of corporate blogs (in addition to the clever writing (-: ) is that Tom Ohanian will be a major presence on this blog.

As many of you know, Tom was instrumental in transitioning the M&E business to non-linear editing as part of his work at Avid. And if you talk to Tom today (as we will be shortly via podcasts), you can hear the same passion in his thinking about what the challenges and benefits of file-based workflows mean today.

So, please add us to your aggregator and come back regularly. We’ve got a lot to say. Some of it you will agree with. Some will make you think. And, hopefully, some of it will make you laugh.