UGC
UGC.
No, it’s not an abbreviation for Upper Gastrointestinal Condition.
UGC is becoming an abbreviation for User Generated Content and it certainly has a huge spotlight on it. While we may most think of UGC as a name attached to the “YouTube” phenomenon, the idea of being able to create and broadcast content to anyone in the world will create not only more opportunities but more technical challenges to overcome.
How does content arrive from the field to the portal? Can it be monetized? There are a large number of broadcasting companies that have already stated that utilizing UGC is an area that is important for them to address. How will that content arrive at the station? How will it be reviewed? How will it be sent to the appropriate affiliates who have an interest in that material?
Further, consider what’s happening with organizations that are deploying field videographers. As these individuals become less dependent upon microwave uplink trucks and are sent into the field with digital cameras that shoot on media ranging from phase-change optical discs to solid-state memory, how will that content be sent QUICKLY for review and usage? Increasingly, we are going to see the use and dependency on digital networks that facilitate the growth and adoption of these ad-hoc experiences.
