Digital Media Galaxy

Great news this week for college sports fans via the joint announcement from CSTV and USATODAY. Let’s face it, there is a huge demand for college sports information and there are only so many minutes (uh… well, heavy sigh—unfortunately, mostly seconds…) devoted to college sports on network television broadcasts. The expansion of outlets for content that has such a large audience is yet another benefit to the sports fan and viewer. Where people consume the content that they are most interested in and when they do it is only going to grow. This is yet another indication that there are new file-based workflows, more and more venues for digital media, and that fueling that supply chain is not a trivial amount of work. And, what happens when those file sizes eventually grow from SD to HD? Imagine digital content going from camera to web page and multiply it by all those games, all those teams, all those additional items of interest (highlights, coaches’ shows, etc.) and you start to get an inkling of the intricate problems that have to be solved for that supply chain to not go dry.