Signiant’s Digital Media Galaxy

This year’s NAB show was the 19th in a row for me. Over the last few years, it’s been quite a lackluster show: more of the same with little innovation and little in the way of addressing the multitude of developments occurring in the media and entertainment industry. And by that I mean that there’s a whirlwind of change for broadcast, film, etc. This year, however, I think most manufacturers “got it” and finally brought to market stories and in some cases (grin) products that actually address file-based ingest, manipulation, and distribution. We’re finally starting to see a concerted effort to create and embrace applications that straddle IT-centric infrastructure: servers, networks, and storage devices.

And, like all of us, adaptation is key. This is why I saw more software on the show floor than hardware. And when I did see hardware, there was much more emphasis on added-value software to differentiate the hardware. Software, software, software. Or, as they say in Vegas, “Software-baby” (yes, that’s what they say in Vegas, in case you were wondering).

NAB was a fantastic show for Signiant. We are very grateful to our existing customers with whom we had another chance to visit and to all of the kind people who came to our booth to talk about their requirements. We are honored to have received a Broadcast Engineering NAB “pick hit” award.