EMEA Customers Talk About Why They Chose Signiant
Listen in as executives from Five, SDI and Siemens discuss how Signiant has helped solve their digital media distribution challenges.
Archive for the 'Signiant' Category
Another IBC has passed…
Well, another IBC has come and gone. This was the 18th IBC that I attended and in my opinion, it was one of the best for a number of reasons. Among them: the number of attendees was the highest yet (49,250); the level of interest and the quality of the questions and discussions was high and meaningful—these were people who had serious research, design, evaluation, and purchase initiatives and came to the show prepared. Writing briefly from a Signiant perspective, we were in the IPTV/Mobile zone and the amount of foot traffic was excellent as one would expect from these two areas that are now of major importance to the media and entertainment industry. We had a constant stream of individuals and companies looking for the ability to move content from, to, and throughout their ever-growing media ecosystem of partners. We demonstrated our new Version 8.0 software which received fantastic reviews from our current customers as well as from people who were new to Signiant, and were honored to be part of NBC Universal’s IBC-award winning MICAH product.
As is usually the case, I didn’t get too far from the Signiant booth until the last day of the show when I typically have to run around and see what new products there are and what companies are innovating. One of the most impressive was Maximum Throughput. The MaxEdit Server Edition and Web Edition are excellent products and truly represent innovation. I remember seeing these products at NAB and they have changed quite a bit since then. I saw web-based editorial (what I refer to as “editing on the wire”) and changes made on the flash-based web version resulting in an edited sequence which you can access on an i-Phone. Further, Max-T actually has a neat review and approval app that they’ve built, complete with grease-marker capability to highlight/annotate areas and that newly marked up version shows up back in the LAN version (because you are always manipulating the content metadata at the source) I urge you to check it out.
It was a GREAT IBC show for Signiant and hopefully for you if you attended!
Tom’s Thoughts on IBC 2008
I first attended IBC in 1991, when we at Avid were just introducing the PAL version of the Media Composer. The show has certainly changed through the years and in 2008 it is very apparent that IT-based implementations are increasingly being adopted and put into practice. Unlike the warming sun of last year, it is a typical overcast, rainy Amsterdam but that has not had any effect on the crowds. Booths are busy and there is energy to the crowd unlike at NAB.
HD is certainly forming a large component of what people are looking at, but hardware and software applications to support IPTV and Mobile initiatives are getting their fair share of increased floor presence and associated foot traffic.
The theme for this year’s IBC is “the world of content creation, management, and delivery” and I think particularly we are seeing more emphasis on, in order, delivery and management than ever before. Any content creator who has a volume of content is now seriously looking at how to manage and to keep track of that content—hence must look at both asset management and content management systems. And, files must be distributed to all the locations that require them—to affiliate stations, cable head ends, telcos, and the vast amount of business partners that are part of this ever morphing world of what we call the media and entertainment industry.
One of the clichés in this business is “NAB is hectic and IBC is much more tranquil”. I don’t find that to be the case at all. In 1991, the pace of IBC was very slow. Today, the pace is fast and people are coming to make evaluations and to make decisions!
Customers & Partners Explain Why they Chose Signiant
Have a look at this testimonial video and learn why Signiant’s customers and partners selected its digital distribution software to solve their digital delivery challenges. The video includes clips from BT, NBC and Current TV.
The Signiant Cartoon Sequel to Debut at NAB 2008
You may recall Signiant’s cartoon that premiered at last year’s NAB…Digital Media Revolution…a hilarious spoof on a subject matter that’s increasingly growing in importance and affects your organization’s bottom line - digital media distribution management.
If you missed it, don’t fret. The sequel is on the way and it’s arguably better than the original. There’s a new challenge for our digital media protagonist Tom, you’ll have to come by the booth for a good laugh and to learn more about how Signiant can make you a hero too.
In addition to the cartoon debut, schedule a personal demonstration with Signiant’s management team to learn how Signiant is helping many of the world’s leading media and telco companies fulfill their digital media distribution needs.
Book your personal demo with Signiant at NAB
We’ll have plenty of Signiant Media Rush energy drinks at the booth, we’ll debut the sequel to the Signiant cartoon, we’ll be demoing the latest Signiant solutions, and discussing the challenges and benefits of implementing a digital media supply chain from ingest to processing to distribution.
Signiant will be exhibiting in booth SL13-213 of the South Hall of the Las Vegas Convention Center. For free admission to the show April 14-17, visit nabshow.com and enter VIP Pass Code: AE1094.
Both cartoons have been created by Hatchling Studios.
Signiant Cartoon and Demo
We are pleased to be able to make available in a single file both the Signiant Cartoon and the demonstration of Signiant we showed at April’s NAB 2007 show.
There are two formats of the video available. One is formatted for the iPod. iTunes viewers should right click the playback window and select “original size” to more clearly see the demo portion of the video. The other file is formatted for Windows Media Player. The iPod-formatted file is approximately 19MB; the Windows Media file is approximately 62MB.
Whichever file you view, in just a few short minutes, you will see why Signiant is being greeted with such anticipation in the media and entertainment industry.
Signiant Cartoon & Demo -- iPod format [14:07m]: Play Now | Play in Popup | Download
Signiant Cartoon & Demo -- for Windows Media [14:07m]: Play Now | Play in Popup | DownloadDMG #8: The Signiant Cartoon
We’re very pleased to post in podcast form our cartoon that premiered at NAB 2007. You can click on the links at the bottom of this post to play the cartoon. Our podcast subscribers will receive an iPod Video-formatted version in the RSS feed. Both the version here and in the podcast feed feature a very cool stereo soundtrack, enhanced with binaural effects. Be sure to listen in phones!
And, just for good measure the YouTube Flash version is embedded here, as well.
We hope you enjoy the cartoon!
Signiant NAB 2007 cartoon trailer
We are very pleased and excited to put this post on the blog. This is the first public showing of the trailer of our new cartoon, which we’ll be showing in its entirety at NAB 2007. If you aren’t attending NAB 2007, we’ll be posting the cartoon on our soon-to-be-updated website at www.signiant.com.
We hope you enjoy the cartoon as much as we did producing it.
Get yer’ Signiant Digital Media Rush energy drink here!
Continuing our titillating previews of the content we’ve developed to premier at NAB 2007, this post contains two different goodies. Just click on the icons and/or links at the bottom of this post to play the audio and video files.
First is an iPod-ready eight second shot from the cartoon revealing the design of the much-anticipated (well, at least by us caffeine addicts) Signiant Digital Media Rush energy drink. Even if these libations aren’t…ahem…your cup of tea, you should stop by NAB 2007 booth SU9027 just to see what happens to the staff when it’s all we have to drink for four days.
Next, we offer a :30 spot that we’ll be playing on the monorail and which we hope will repeat in your mind ad infinitum while you are in Las Vegas.
Signiant Digital Media Rush energy drink [0:08m]: Play Now | Play in Popup | Download
Signiant NAB 2007 monorail spot [0:30m]: Play Now | Play in Popup | DownloadSigniant cartoon debuts at NAB 2007
Without spoiling the drama of the premier of Signiant’s animation for NAB 2007, we’d like to introduce you to the main character — or should I say characters — in the story.
We think this guy is like a lot of people in the media and entertainment industry struggling to manage file-based workflows. We hope you’ll stop by booth SU9027 to see how closely this maps to your experience. Just fill in this form and we’ll set up a private meeting for you at NAB 2007 to learn more about digital media distribution management for your company.
First, meet “Tom.” He’s the dude who has to deal with the explosion of digital media. As you can see, it’s taken a bit of a toll on him.
Here’s the dude we call “M-Tom .” Wait’ll you see the powerful things M-Tom does to manage the explosion of digital media and make life better for everyone in the company. Suave is only the beginning of what we think of M-Tom.
With apologies to those who prefer propeller-head metaphors, here’s “Aut-Tom.” Aut-Tom has nifty push buttons for ears because he’s the dude that automates all those workflows. Get it? Just “push the button.” (Check out Digital Media Galaxy podcast #7 to learn more about why I think Aut-Tom is the Tom-to-be.)
Green means go. And to “A-Tom,” it means accelerate content across the network in the most effective way possible. Watch out for this dude when you see the animation at NAB 2007…he could be flying by.
This is “S-Tom.” And, no, he’s not gonna give A-Tom a ticket. We’ve all got security on our minds when we use the ‘net. But A-Tom takes it to a level never before seen. This guy is like those super-secret government security people: he knows what it takes to make sure content is there and untampered with.
I hope you enjoyed meeting our Toms. Please stop by Signiant’s booth — SU9027 — at NAB 2007 to see the completed animation. You’re gonna laugh — you might even cry in empathy — and you’re sure to have a good time. We’re out to make your NAB visit as much fun as it is informative. Remember: if you want to see how the clever people who made this animation can help you solve some very nasty challenges in the digital media revolution, you gotta fill in this form.
Webinar presentation & replay
Some of the attendees who participated in our webinar on February 27 asked for the PowerPoint presentation we delivered. I’ve attached the slides to this post. (I’ve made them into a PDF to save space.)
Also, here’s a link to a Flash-based reply of the webinar.
Thank you to everyone who attended today and watch this space for news of our next webinar, which we are planning for sometime in March, 2007.
