Death, Taxes — And Content Identification
“One of the most interesting things I’ve observed as I travel around the world visiting M&E companies, is how little they really know about the content that they own or that is passing through their hands. For example, during a visit with a major broadcaster, I saw row after row of cubicles with interns scanning videotapes in search of specific 1970s news footage. This particular broadcaster has an initiative to digitize this content and then produce a series of shows based on that decade. “
Read the entire story, authored by Tom Ohanian and published on MediaPost.com