Why Apple and Walmart are Poised To Rule The World Of Mobile Media
Below you’ll find the introduction to an article I wrote that was recently published in MediaPost…
AS A business traveler, I’ve witnessed a very interesting shift over the past two years. Business fliers, first to watch DVDs or videos on their laptops, are now watching movies and TV shows on their iPhones or iPod touch — while laptop playback is on the decline.
Now, this certainly isn’t a scientific study, but given how much I fly, it tells me that the ubiquity and ease of use of a mobile device will put more mobile media in the hands of more people faster than anything else thus far. This is worth noting since new technologies often find themselves in the hands of business travelers before they make the jump to the larger, more profitable consumer market.
So why should media professionals, Hollywood studios, wireless carriers (other than AT&T) and phone manufacturers (other than Apple) pay attention to this?
You can find the rest of the article on our web site at: http://www.signiant.com/company/news/apple-and-wal-mart/