Another IBC has passed…
Well, another IBC has come and gone. This was the 18th IBC that I attended and in my opinion, it was one of the best for a number of reasons. Among them: the number of attendees was the highest yet (49,250); the level of interest and the quality of the questions and discussions was high and meaningful—these were people who had serious research, design, evaluation, and purchase initiatives and came to the show prepared. Writing briefly from a Signiant perspective, we were in the IPTV/Mobile zone and the amount of foot traffic was excellent as one would expect from these two areas that are now of major importance to the media and entertainment industry. We had a constant stream of individuals and companies looking for the ability to move content from, to, and throughout their ever-growing media ecosystem of partners. We demonstrated our new Version 8.0 software which received fantastic reviews from our current customers as well as from people who were new to Signiant, and were honored to be part of NBC Universal’s IBC-award winning MICAH product.
As is usually the case, I didn’t get too far from the Signiant booth until the last day of the show when I typically have to run around and see what new products there are and what companies are innovating. One of the most impressive was Maximum Throughput. The MaxEdit Server Edition and Web Edition are excellent products and truly represent innovation. I remember seeing these products at NAB and they have changed quite a bit since then. I saw web-based editorial (what I refer to as “editing on the wire”) and changes made on the flash-based web version resulting in an edited sequence which you can access on an i-Phone. Further, Max-T actually has a neat review and approval app that they’ve built, complete with grease-marker capability to highlight/annotate areas and that newly marked up version shows up back in the LAN version (because you are always manipulating the content metadata at the source) I urge you to check it out.
It was a GREAT IBC show for Signiant and hopefully for you if you attended!