From Days To Hours To Minutes
Here’s the start of one of many MediaPost articles that Tom Ohanian has written.
Imagine turning the water faucet on and never being able to turn it off. Eventually, a few things tend to happen. You get wet. Your stuff gets wet. If you’re in an apartment and you live above people, the people below you get wet. Their stuff gets wet. You get the picture. To avoid drowning, the best way, of course, is to turn off that water, but, alas, you can’t. It just keeps coming.The ever-increasing amount of digital media content that continues to hurtle towards us is mind-numbing and there is simply no way that faucet is going to be turned off. Gone forever are the days that only a few talented people could create programming. Now, anyone with a digital camera, a laptop-based editing system, and a Web site (or, if you will, insert YouTube here) can post content (whether it’s a real story as opposed to a fanciful clip I leave to you), and, shazam, it’s available to anyone in the world. As a result…